What is a Keyword Analysis?

Keywords are words or phrases that a person might type into a query in a search engine when they’re looking for something online. Once you’ve identified the right keywords to target, you will use them consistently throughout your entire online marketing effort. Keywords form the foundation of your Search Engine Optimization (SEO) and all other online promotional efforts — everything you use to drive targeted traffic to your website.

First Step – Preliminary Keyword Research

To get started, develop a list of possible keywords that target what you provide. Start with some basic keywords and search for them on Google, just like anyone would search for the products you sell. See who shows up in the search results. From this information you can do a competitive analysis to see what keywords your competition is targeting. Once you have completed your keyword research, there are several tools available to narrow your list down to a primary keyword list to be used in the content of your website and a secondary list that can be used in promoting the website with online pay-per-click (PPC) campaigns like Google Adwords.

Why are keywords so important?

Think of your keyword research as the foundation of your website. Just like building a home, the first thing you do is build a strong foundation to support your home. The keyword research will give you all the information you need to build a strong website that is optimized for the search engines. You will use the information to write content and your online SEO efforts (Search Engine Optimization).

For more information or if you would like an analysis of your website, contact BKS Marketing.

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What Exactly is Integrated Marketing???

When I talk to my clients about promoting their Brand through integrated marketing efforts, they don’t always understand what this means and how will it help them. So, I decided to write a blog post that will help simplify what the process is.

Integrated marketing is a tactical approach of implementing your marketing strategy. The first thing you need to do is define what your Brand is, who your competitors are, who is your target audience and what is your “message”. This is defined in developing your marketing strategy, through comprehensive research and analysis. In the analysis, we find your strengths and weaknesses as well as your competitors’. We determine a benchmark of where you are in comparison to your competitors and define what we want to communicate to your target audience.

Once this is accomplished, then you start developing your integrated marketing strategy to determine which online and offline tools and tactics will be used in a single marketing strategy to promote your Brand and get an edge on your competitors.

It is important to make sure your “message” is consistent through all your efforts – website promotion, direct marketing, email marketing, online media, traditional media and social media.

Let us know if we can help you with your marketing efforts – contact us by email or by phone.

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